As we enter 2024, the business landscape is being shaped by a series of megatrends redefining how companies operate and compete. Constantin Măgdălina's recent research highlights some key areas poised to drive significant changes in the business environment…

Kantar's 2023 "Best Global Brands" report has unveiled Apple, Google, and Microsoft as the world's top three most valuable brands. Despite a 20% drop in the overall index compared to 2022, the total brand value of the top 100 brands has reached a staggering $6.9 trillion, marking a 47% growth compared to pre-COVID levels in 2019…

Korea is one of the countries undergoing the shrinking population issue with a record low birth rate. The nation's fertility rate in 2022 was 0.78. The number should be at least 2.1 to maintain the current population. At this rate, no Koreans will reside in the Korean peninsula in 200 years…

Social media is no longer just an option for businesses; it's necessary. And when it comes to reaching global audiences, localization is critical. According to Statista…