The year 2025 had quite a bumpy start with unexpected events in 2024, including the Great Fire of California, political upheaval in Europe, and China and India's growing influence in Asia. Despite these challenges, 2025 also holds opportunities, as technology, environment, and human resources continue to reshape the world….

In today’s hyperconnected world, branding goes far beyond logos and taglines. Consumers, competitors, and even employees often assign nicknames to corporations, public figures, and products—sometimes out of admiration, sometimes as critique. These monikers can enhance a brand’s appeal, create stronger emotional connections, or, conversely, become liabilities when they reinforce negative perceptions

Writing for the Economist, business affairs editor Rachana Shanbhogue described AI as one of the world’s biggest gambles. That gamble has since paid off handsomely, with many companies thriving thanks to AI integration. Yet AI is just one piece of a broader puzzle: connectivity. To understand what lies ahead in 2025, let’s explore the most significant trends in this domain.

The dawn of 2025 brings exciting technological advancements and policy changes that are reshaping established companies and emerging startups alike. As we enter the new year, several megatrends are poised to create unprecedented opportunities across the business landscape.

Jeff Bezos once said that work and life are reciprocal, enhancing the other. I wholeheartedly agree—rigidly separating them overlooks their potential for integration. How can we live fully if we dismiss work as irrelevant to personal growth?

Coca-Cola’s Santa Claus isn’t just about selling soda; it’s about branding genius. By turning a beloved figure into a polished, marketable icon, they created a legacy that extends far beyond advertising. So next time you see Santa in his red suit, remember—he’s not just spreading holiday cheer. He’s also subtly reminding you to grab a Coke.

This holiday season, your business can celebrate in ways that protect the planet while fostering creativity and teamwork. From crafting sustainable decorations to making mindful purchases, these practices make the season more meaningful and environmentally friendly—echoing your solid belief that joy and responsibility can go hand in hand.

The buzz phrase “Gen Z does not dream of labor” swept the popular social media TikTok in 2022, representing the ideology of the young generation who rejected being part of the traditional workforce. Quiet Quitting was another similar phenomenon that hit social media simultaneously…….

In the late 90s, HSBC didn’t just re-enter the Vietnamese market—they made a bold statement. With the tagline 'The World’s Local Bank,' reimagined in Vietnamese as 'Ngân hàng toàn cầu, am hiểu địa phương,' or 'The global bank that understands the local,' HSBC set the tone for what true localization means.

Recently, Flynde launched a set of Instagram Reels for the Olympic campaign, offering a dynamic way to share short, engaging videos with audiences. We both had the opportunity to collaborate with the rest of the Flynde team for the first time and share our experiences. Here’s how to leverage Instagram Reels, especially in a multilingual context, to engage a diverse audience while having a blast...

Language is more than just a tool for communication; it is the invisible architect of human civilization. It shapes our worldviews, molds our identities, and acts as the glue that binds societies together. Throughout history, language has been instrumental in preserving traditions, fostering communities, and driving societal change.

In today’s rapidly evolving digital landscape, approximately 80% of marketers have implemented AI-driven tools in their strategies, reflecting the growing reliance on artificial intelligence in branding. However, recent insights suggest that mentioning "AI" in marketing can evoke negative connotations, particularly when consumers perceive it as a replacement for human creativity or as a signal of impersonal, automated interactions.

According to statistics, the average human attention span has decreased from 12 to 8 seconds in the last two decades. This trend is accelerating because popular social platforms like TikTok and Instagram promote more instantaneous and brief content…

In a rapidly aging world, technology, particularly Artificial Intelligence (AI), is emerging as a powerful ally in enabling seniors to remain active and contributive members of society. The inspiring story of Mr. Tomiji Suzuki, an 89-year-old retired Japanese programmer, exemplifies how AI can transform the lives of the elderly, helping them apply their skills and insights in new, impactful ways.

Exploring the Kudee Jeen neighborhood in Bangkok offers a unique glimpse into the city's rich multicultural tapestry. Nestled along the western bank of the Chao Phraya River, Kudee Jeen is a historic enclave where Thai, Chinese, and Portuguese influences seamlessly blend. From the majestic Santa Cruz Church…

Since Replika launched seven years ago, the allure of AI chatbots as friends has surged, with over 30 million downloads on the Google Play store. Amid a global loneliness crisis, it's no wonder people are drawn to AI companions promising constant support. …..

For many years, members of the LGBTIQ+ community have lived in fear for simply being themselves. Even today, more than one in three LGBTQ+ youths still experience discrimination in the workplace. LGBTIQ+ related violence, suicides, and even murders are very much present in society today, reflecting the dangers LGBTIQ+ individuals face daily.

Former bank officer Sri Devi Mani, known online as Ms Shirley, found remarkable success teaching Mandarin using Tamil. Growing up speaking Tamil in Selangor, a town in Malaysia, she creatively blends it with Mandarin in her lessons, captivating over 70,000 followers on TikTok and Instagram…

Adapting movie content (or any content, for that matter) for international audiences requires finesse. It's essential to ensure that adaptations resonate with diverse viewers while staying true to the essence of the original material.

Confucius once said, "Learning without thinking is useless; thinking without learning is dangerous." This sentiment underscores the profound importance of the Chinese language, not just as a means of communication but as a gateway to a rich cultural heritage and a deeper understanding of Chinese philosophy, history, and traditions. In today's interconnected world, the ability to speak Chinese opens doors to opportunities in business, diplomacy, and cultural exchange, making it an asset for anyone seeking to broaden their horizons.