Enhancing Global Marketing Efforts: How Graphic Design Teams Can Collaborate with AI Tools
Staying ahead in the fast-paced marketing world requires creativity, efficiency, and precision. Adobe's new suite of generative AI tools gives marketers powerful allies in crafting effective global marketing campaigns. These tools offer more than just creative visuals for social media posts; they provide insights into customer segments, ways to engage them, and personalized email pitches to avoid spam filters.
One key challenge in marketing is coordinating efforts across different teams and agencies. Adobe GenStudio addresses this by bringing teams into a common virtual workspace, streamlining planning, content creation, ad deployment, and measurement processes. This enhances transparency and coordination, ensuring everyone is on the same page throughout the campaign.
Weaving in localization into this process is also crucial in the global marketing space. Adobe's Firefly Custom Model is a game-changer. By partnering with Flynde and using Firefly, firms can create compelling proprietary assets and brand style, ensuring campaigns resonate with local audiences. The ability of firms to reflect local flavors and nuances is particularly important.
Here is an example of a marketing campaign using appropriate visuals and localization for various markets, but taking into account the unique business objectives for each geography:
Did you get your Flu shot?
¿Ya recibió su vacuna contra la influenza?
流感疫苗您接种了吗？
Campaign Ad focus:
USA
General audience
Nurses and doctors can administer the vaccine
Campaign Ad focus:
Spain
Geriatric market
Doctors should appear trusted
Campaign Ad focus:
China
Pediatric market
Family-focussed
Western treatment should appear as trusted as Traditional Chinese Medicine
Pharmaceutical firm Pfizer, for example, has seen significant improvements in content creation speed and review times, enabling it to better educate physicians, patients, and their families at every stage of the health journey. Rather than using a single ad in English, targeted ads that resonate visually paired with a message in the local language will create more effective overall results.
In conclusion, the collaboration between graphic design teams, corporate marketing, and business teams, empowered by AI tools like those offered by Adobe, can lead to more effective and results-driven global marketing efforts. By leveraging these tools, businesses can better engage with customers, personalize their messaging, and ultimately drive success in the ever-evolving marketing world.
About the Author
Meiyun Chee is the Marketing Manager with Flynde, a global company providing translation solutions to businesses of all sizes.
Discover the best-in-class translation solutions for your business. Trusted & certified for all languages with locations in Singapore, Switzerland & the USA. Flynde takes human translation strategies and uses advanced technologies to deliver them to our customers across our three business lines: Flynde for startups, Flynde for small businesses, and Flynde for corporations.
For more information, contact us at hello@flynde.com